This paper aims to identify, for discussion, the common ground and differences between specialised health promotion and social marketing for health. The paper argues that there is great value in a utilitarian approach to integration between the two disciplines which would improve practice, the effective use of resources and the impact of interventions to improve health and reduce inequalities.

Key Conclusion

'Both social marketing and health promotion have a coherent body of knowledge and systematic methods and processes. These methods and processes share much common ground.'

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This discussion paper aims to identify both the common ground and differences between specialised health promotion and social marketing in health.

 

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