The National Occupational Standards (NOS) play a major role in assuring the quality of social marketing work in the UK. In order to maximise its huge potential for bringing about positive and lasting behaviour change, social marketing must be used effectively and the workforce must be properly trained. The NOS play a valuable tool in achieving this.

Key Concept

'Because the NOS provide a firm baseline which can be mapped against other organisations and groups, they can become a benchmark against which employers and managers can measure progress and identify areas for improvement in their workforce.'

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The NOS play a major role in assuring the quality of social marketing work in the UK.

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