In 2007, The NSMC set up the Learning Demonstration Sites scheme with funding from the Department of Health. At that time social marketing was relatively undeveloped in England and the programmes were designed to build knowledge and expertise in the discipline. This report, which is the first in a series of three, sets out the aims of each site and explains who they are trying to reach.

Key Insight

'You may think you already know who your target audience will be, but research may reveal new or more relevant options. Don't be too quick to jump to conclusions.'

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This report outlines the progress of The NSMC's social marketing learning demonstation sites which ran between 2007 and 2010. This report is the first in a series of three.

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