'It's Our Health' was the first national review of health-related campaigns and social marketing in England and was instrumental in the setting up of The NSMC. This report was published by the National Consumer Council in 2006 and set out strategic and operational recommendations on how the health sector could be mobilised to achieve a wide social movement for better health.

Key Conclusion

'We calculate that every single 1% improvement in health outcomes that result from prevention and social marketing could reduce public expenditure by £190 million.'

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'It's Our Health' was the first national review of helath related campaigns and social marketing in England and was instrumental in the setting up of The NSMC.

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