This quick guide provides on overview of the six key stages involved in delivering a social marketing project, as they appear on our Social Marketing Planning Guide and Toolkit microsite. The guide has been designed to work as a helpful reminder of the six stages.

Key Concept

'The six stages of the social marketing planning process are: Getting Started, Scope, Develop, Implement, Evaluate and Follow-up.'

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This short publication provides a quick guide to The NSMC's Social Marketing Planning Guide and Toolkit microsite.

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