At the first World Social Marketing Conference in 2008, The NSMC brought together the leading thinkers and practitioners in the sector. This report contains a wide-range of diverse opinions such as Iain Potter's views on the challenge of collaboration, Stephen Dann's call to arms to the marketing profession and Bill Novelli's favourite haiku!

Key Insight

'Problems worthy of attack, prove their worth by attacking back.' Bill Novelli, Georgetown University, USA

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Originally produced for the World Social Marketing Conference in 2008, this report features the insights of many of the world's top social marketeers.

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