'Building Effective Organisations' brings together the key findings from a study carried out by The NSMC and its research partner Pricewaterhouse Coopers LLP into how public sector organisations can improve the way they use marketing to bring about behaviour change by observing private sector best practice. The report stresses the importance of spreading marketing expertise across all teams in an organisation, creating lasting customer relationships and using audience segmentation strategies.

Key Insight

'Organisations build personal, long term mutually-beneficial relationships with their customers. 'Cross selling' of different supporting products and 'lifetime value' of a customer's relationship inform operational and strategic decision making.'

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This report brings together the key findings from an NSMC study into how public sector organisations can use marketing to bring about behaviour change.

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