If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Young people Alcohol Segmentation: Scoping study

The specific research objectives were:

  1. To validate understanding around young people and parents and alcohol
  2. To understand the relationship between attitudes and motivations associated with alcohol consumption behaviour for both children/young people and parents/carers
  3. Provide baseline data for KPIs in terms of attitudes and behaviour for future tracking during the lifetime of the programme
  4. To understand whether and how the attitudes and behaviours of children/young people and parents/carers are related within the same household

To what degree can government alter public attitudes towards their own general health? Qualitative research

The research aimed to address the following issues:

  • Understanding what helps with bringing about behaviour change
  • Understanding what has, in the past, helped people to change their health behaviours and why
  • What would help, why and who should deliver it
  • Are attitudes based on rational thinking or decision-making? 
  • Are effective responses likely to be based on tapping into people’s emotional responses or instinct?
  • Do people tend to go for ‘default’ options, as behavioural economists sometimes argue?

DEFRA water saving campaign: Evaluation research

The overall aim of the research was to evaluate the success of the water saving campaign, by way of conducting a pre and post campaign measure, with options for conducting further waves of research over the next three to four years.

Specifically, the research assessed:

  • Awareness and recognition of the campaign
  • Attitudes and behaviour towards saving water in the home
  • Differences in awareness and attitudes by segments being targeted from the Defra
  • Attitudinal segmentation

Pilot interventions to increase the number of 18-24 year-olds carrying condoms: Evaluation research

To explore, through test activity in a pilot location, what interventions could increase the level of condom carrying amongst 18- to 24-year-olds. The strategy for the test is based on optimising carrying of condoms through:

  • Demonstrating that carrying a condom has currency/benefits
  • Distributing condoms for free

The overall objectives of this research were to demonstrate:

The role of state: Qualitative research into the perceptions of the state regarding the health and wellbeing of its citizens

The key objective for the research was to examine and establish perceptions of the role and reach of the State in the health and wellbeing of its citizens.

Respondents were recruited to represent a range of variables: socio-economic group, age, lifestage and gender.

Key questions included:

 

  • ‘What is the role of the State in your health and wellbeing currently?’ (a descriptive measure of the State’s role)
  • ‘What should be the role of the State in your health and wellbeing in the future?’ (a prescriptive measure)

 

Change4Life on-pack messaging: Qualitative research

The overall objective of the research was to identify which messages and executions ‘work’ with what products and categories of food and soft drinks. For the purposes of the research, ‘work’ was defined as: 

Change4Life convenience stores pilot project: Evaluation research

The broad aim of this research was to gain a deep understanding of the potential of the fresh fruit and vegetable market in deprived areas of the UK.  This understanding could then be used:

  • To inform the future direction of the Change4Life convenience stores project
  • As a tool to encourage the sale of healthy food options by convenience store owners/ managers

Specific objectives were to:

Routine and manual workers who smoke: Creative development research

The main objectives of the research were to:

 

  • Assess reactions to the potential ideas and executions
  • Explore communication for each idea and execution
  • Look at reactions to creative executions
  • Understand how motivating these were to R&M smokers
  • And how they would encourage R&M smokers to use or consider their LSSS
  • Explore tone of voice

 

Patients' attitudes towards sharing medical data for research: Desk research

Rapid review of academic and market research literature on the general public’s opinions on:

  • Their data being accessed by the Government for research;
  • Their medical data being accessed, so that they can be invited to participate in relevant health research; and
  • Their medical data being used for health research