If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Condom campaign targeting African people living in England: Qualitative research

To test how well a sexual health advertising campaign (including press adverts, posters, and corresponding leaflets) targeting African people living in England, performed against the following strategic objectives:

Youth facing websites: Qualitative research

The business objective for this research was to provide evidence to inform a decision on whether the websites for two campaigns (“Know Your Limits” – alcohol campaign and “Condoms: Essential Wear” – sexual health campaign) could feasibly be incorporated into a potential ‘Youth Portal’ site. The Youth Portal site would potentially contain information on various topics from government departments. The overarching research objective was to understand the strengths and weaknesses of hosting information on a potential portal-type website, compared to the current arrangements.

FRANK: Qualitative research with vulnerable young people

The research was designed to explore the views of a cross-section of vulnerable young people with a view to:

FRANK: Desk research on vulnerable young people

The key focus of the study was to address the question: “Can FRANK make a greater contribution towards increasing the take up of treatment services among vulnerable young people?”

Five specific objectives were identified for the study:

Comparative analysis of national information helplines

This report provides a comparative overview of results of a study designed to evaluate levels of caller satisfaction with four government helplines.

Sexual health campaign: Evaluation research

In May 2002, a programme of tracking research was commissioned to monitor the effectiveness of the Sexual Health campaign in the long term. The key objective of the research was to monitor the effectiveness of the campaign. This broad aim encompasses the following specific goals, to:

Sexual health campaign: Creative testing report

The research aimed to assess the communication approach of three potential creative routes. The specific objectives for the research were as follows:

  • To assess each creative route in terms of a number of creative parameters
  • To evaluate views of the primary audience and secondary audiences.
  • To provide recommendations for the creative route offering the most potential of achieving the campaign aims

Teenage pregnancy campaign: Creative development research

The overall objective of the research was to pre-test new creative materials designed for the campaign. The specific objectives were to evaluate and explore the creative materials in terms of:

Teenage pregnancy: Research report

The principle aim of this study was to develop key learnings about teenage sex, pregnancy, contraception and STIs that could be transferred and utilised in a successful communications campaign. More specifically: