If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Breastfeeding: Qualitative research into the behaviours, attitudes, relationships and barriers among health professionals, partner organisations and residents

Research objectives were as follows:

  • In order to develop and deliver a successful social marketing campaign it is crucial that the PCT first understands the target audiences.
  • More specifically to gain insight into the behaviours, attitudes, relationships, barriers and resistance to breastfeeding among professionals, partner organisations and residents within North Halifax.

Specifically, research was needed to shed light on the following:

University students and Alcohol: Qualitative research

This research aims to give further insight into the motivations and values of first year students at Huddersfield University with regard to alcohol consumption.

The Joint Alcohol Initiative wish to understand:

Alcohol related behaviours: Exploratory research

This research assesses the role that alcohol plays in the lives of those who routinely consume higher amounts of alcohol than recommended by the Government’s ‘safe drinking’ guidelines.

It seeks to understand the underlying motivators and values that lie behind binge drinking, and to identify whether it is possible, and how, to:

Alcohol consumption among young people in Hull: Qualitative research

  • Help understand the scope and level of alcohol consumption among the younger population of those living and spending time in Hull.
  • Identify some of the characteristics of Hull’s young people who drink and to compare the findings against other research undertaken around this subject.
  • Identify suitable ways to educate, help and provide interventions (where appropriate) around the subject of alcohol misuse for young people in Hull.

Reducing excessive drinking among females: Exploratory research

In support of the overall project objective (see ‘Background’ above) the specific research objectives were to:

Teenage pregnancy and the workforce: Qualitative research

The overall aim of the research was to understand the workforce’s perceptions of issues faced by young people as well as current approaches to sex education and issues surrounding teenage pregnancy. More specifically: 1. To understand what the workforce see as the problems, issues and norms surrounding teenage pregnancy; 2. To explore what the workforce believe is their role and contribution to the solution of teenage pregnancy and promotion of sexual health; 3. To understand what resources and solutions can most effectively meet workers’ needs throughout the network.

Aspirations of children in care: Qualitative research

• To explore young people in care’s aspirations for the future and the support they receive to realise these aspirations • To understand foster carers’ thoughts about supporting their foster children’s aspirations

Hand rolled tobacco: Qualitative research

PRIMARY RESEARCH OBJECTIVES • Explore perceptions of HRT in terms of language, imagery and associations (vs. manufactured cigarettes) • Explore usage of HRT in terms of reasons for usage, benefits/drawbacks, brands used, rituals and habits (vs. manufactured cigarettes) SECONDARY RESEARCH OBJECTIVES • Evaluate and develop possible proposition areas • Identify any that have the potential to prompt HRT users to stop smoking (rather than revert to using manufactured cigarettes)

'Got it Covered' - summer condom pilot: Campaign tracking research

The overall aim of the 2010 research was to measure the effectiveness of the Got it Covered campaign in Liverpool and Bristol.

Young people and Alcohol: Campaign tracking survey 2009-10

The research aimed to evaluate the campaign against its key performance indicators (KPIs) which were agreed before the campaign launch.