If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Evaluation of WOCBA (women of child bearing age) food initiative

The Specific objectives of the research for each of the pilots were to: 1. Describe the pilots as they unfolded, including how participants experienced them, and draw out learning about how implementation can be improved upon when the projects are rolled out 2. Assess the extent to which each of the pilots has achieved its aims, such as changes in attitudes, motivation and behaviours amongst participants 3. Assess the extent to which any unintended outcomes have occurred (both positive and negative) 4.

Encouraging parental engagement with their children: Campaign research

The main aim of this research was to evaluate the creative routes against the campaign objectives and to provide recommendations for longer-term developments of the interventions, should further versions be produced in 2010/2011.

Satisfaction with maternity services in London among seldom heard audiences: Qualitative research

Government policy outcomes for maternity are dependent on the successful engagement of and support provided to women and their partners before, during and after pregnancy and birth. Quantitative evidence suggests that satisfaction with maternity care is lower in NHS trusts in London than in other parts of England: in fact 19 of 27 of London-based trusts have been identified as ‘least well performing’.

Smokefree pregnancy toolkit: Evaluation research

The overall purpose of the research was to examine users’ and non-users’ expectations and views of the toolkit as a whole, and their views and use of each item.

Extending maternity choices: Insight desk research

The overall aim was to synthesise the current evidence on the knowledge and attitudes in relation to choices in maternity provision.  Within this aim, the review was required to address the following objectives:

Pregnant smokers, partners and midwives: Qualitative research on their receptivity to campaign messages

Among pregnant smokers and partners:

  • to explore reactions to the three creative routes and materials Scan, Poisons, and Secrecy
  • to identify the route with the greatest potential to change attitudes and behaviour,
  • to inform the development of this route

Among midwives:

  • to evaluate these materials and those aimed at midwives.

Baby and toddler nutrition: Qualitative research with key ethnic minority groups

The primary objective for the above qualitative research was to provide insight into attitudes and behaviours surrounding early feeding amongst five ethnic minority communities and to look at any barriers that currently exist around safe feeding with the view to ultimately designing interventions aimed at parents.

More specific research objectives were identified to facilitate understanding of:

Teenage pregnancy strategy: Evaluation tracking survey

Evaluation Objectives

The aims of the evaluation were to assess progress towards the goals of the Teenage Pregnancy strategy and to provide data to assist in the effective implementation of the strategy. Specifically its aims were:

Teenage pregnancy in London: Campaign tracking survey

  • To measure awareness and recognition of the communications
  • To investigate understanding of the message of the communications and perceived relevance of these messages
  • To track changes in broad attitudes to sexual behaviour and especially those relating to the specific campaign messages