If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

If you work on a public sector health campaign, the chances are that someone else somewhere is working on the same issue. One Stop Shop offers health professionals a chance to share unpublished research and information on consumer knowledge, attitudes, beliefs and behaviour across a range of public health priorities.

Obesity: Scoping research

Overall aim:

To provide an understanding of the population highlighted as having high levels of obesity and to provide insight on their characteristics, motivations and behaviours to help inform the development of focused interventions and social marketing campaigns.

Detail objectives:

To explore:

Experiences and attitudes towards obesity: Exploratory research

Research objectives were to understand:

  • Current behaviour around diet and activity
  • Attitudes to losing weight
  • Needs/ preferences about initiatives to help weight loss in Halifax: what should Healthy Halifax be?

The health of women of child bearing age (WOCBA): Exploratory research

The research set out to understand women’s behaviour and attitudes in four areas which have been identified as key drivers affecting foetal health – diet, physical activity and exercise, smoking and drinking alcohol.

In each case objectives were specifically to determine:

COPD and Stroke: Evaluation and Scoping Research

The overall aim of the research was to identify ways forward in developing effective strategies to improve recognition of, and reactions to, symptoms of COPD, Stroke and TIA to ensure appropriate and timely referral into the relevant care pathways in Hull is achieved.

Specific areas for exploration included:

COPD awareness: Qualitative research

The overall aim of this project was to:

Obtain robust data related specifically to Wakefield regarding the public’s awareness and understanding of COPD

Within this aim lie several objectives;

  • To understand the baseline awareness of COPD within the catchment area
  • To find out what people understand about the condition
  • To find out what communications/activity people would best respond to
  • To find out what questions / misconceptions need to be answered through future communications

Breastfeeding: Insight report

The key objective of this research was to ascertain levels of knowledge and attitudes towards breastfeeding before campaign intervention with a particular focus on understanding barriers to breastfeeding and appropriateness of existing support.

Specifically the research was designed to:

Alcohol consumption among young people in Hull: Qualitative research

  • Help understand the scope and level of alcohol consumption among the younger population of those living and spending time in Hull.
  • Identify some of the characteristics of Hull’s young people who drink and to compare the findings against other research undertaken around this subject.
  • Identify suitable ways to educate, help and provide interventions (where appropriate) around the subject of alcohol misuse for young people in Hull.

Engaging junior doctors with the NHS: Qualitative research

The overall aim of the research was to understand how to engage junior doctors more effectively with policy concerning the NHS, in the specific context of the quality and efficiency agenda. Within this, there was a requirement to understand barriers to engagement, how these can be addressed and to identify the channels for successfully engaging this audience going forward.

Access to maternity services: Qualitative research

Formative stage • Conducted with 10 x women in long cooking-based session in children’s centre • Mix of discussion and practical in order to evaluate concept properly Pilot • Implementation targeting “group rejectors” • Launch area predom. S.