New NSMC Masterclasses and Training Courses to be launched at the World Social Marketing Conference

We are delighted to announce that Professor Jeff French, the founding director of The NSMC, is coming back to give a series of masterclasses on social marketing over the next few months.

Jeff is a global thought leader in the fields of behavioural influence, social marketing and social programme planning.  As well as publishing over 90 academic papers and five books, Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University.

Hastings night-time Help Point

In late January/early February 2017, The NSMC piloted a night-time Help Point in central Hastings designed to reduce the number of minor alcohol-related injuries and provide a refuge for vulnerable people.

Over 50 people used the service over the two nights. Some came in to sober up and take a break from drinking while others were treated by St John Ambulance staff for issues ranging from ankle injuries to severe alcohol intoxication.  We also helped members of the street community with warm drinks and clothing on two particularly cold and wet winter nights.

Our night out with the Hastings Street Pastors

The NSMC is helping to plan and test a pilot Help-Point for vulnerable people in Hastings during the night-time in late January and early February.  The Help-Point will give people a place to recover and seek advice and support as well as offering a minor injury service.  As part of the planning for the pilot we agreed that NSMC staff would go out one Friday night to see what’s happening on the streets and talk to a

World Social Marketing Conference 17-18 May 2017

We are delighted to announce that the National Social Marketing Centre (NSMC) will be a key sponsor of the 5th World Social Marketing Conference that will take place in Washington D.C, USA in May 2017.

The mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels.