New NSMC Masterclasses and Training Courses to be launched at the World Social Marketing Conference

We are delighted to announce that Professor Jeff French, the founding director of The NSMC, is coming back to give a series of masterclasses on social marketing over the next few months.

Jeff is a global thought leader in the fields of behavioural influence, social marketing and social programme planning.  As well as publishing over 90 academic papers and five books, Jeff is a visiting Professor at Brighton University and a Fellow at Kings College London University.

World Social Marketing Conference only two weeks away

We are really pleased to sponsor the World Social Marketing Conference in Washington DC on 16-17 May 2017 and are looking forward to seeing all our colleagues and friends to catch up on recent developments in the sector.  Since the NSMC organised the first world conference in Brighton in 2008 we have been heavily involved in supporting this important event where practitioners from across the world meet to discuss how we can use social marketing to meet the behavioural challenges that face us all.

NSMC working in South Africa with Medecins Sans Frontieres

The NSMC are currently working with the highly respected Doctors without Borders (Medecins Sans Frontieres) on a project in the platinum mining belt in South Africa.  The aim of this project based in Rustenburg is to get women and men who have been raped or suffered sexual abuse to attend specially designed MSF clinics that provide essential medical and counselling support.  Despite the fact that recent statistics show that around 40% of women in the area have been sexually assaulted at some point in their lifetime, the numbers of people coming to the centre are still relatively low.

Hastings night-time Help Point

In late January/early February 2017, The NSMC piloted a night-time Help Point in central Hastings designed to reduce the number of minor alcohol-related injuries and provide a refuge for vulnerable people.

Over 50 people used the service over the two nights. Some came in to sober up and take a break from drinking while others were treated by St John Ambulance staff for issues ranging from ankle injuries to severe alcohol intoxication.  We also helped members of the street community with warm drinks and clothing on two particularly cold and wet winter nights.

Our night out with the Hastings Street Pastors

The NSMC is helping to plan and test a pilot Help-Point for vulnerable people in Hastings during the night-time in late January and early February.  The Help-Point will give people a place to recover and seek advice and support as well as offering a minor injury service.  As part of the planning for the pilot we agreed that NSMC staff would go out one Friday night to see what’s happening on the streets and talk to a

World Social Marketing Conference 17-18 May 2017

We are delighted to announce that the National Social Marketing Centre (NSMC) will be a key sponsor of the 5th World Social Marketing Conference that will take place in Washington D.C, USA in May 2017.

The mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels.